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Showing posts from October, 2024

Effectiveness of Artificial Intelligence in Leveraging Pharmaceutical Marketing

  Introduction: Artificial Intelligence AI is a revolutionary branch of computer science that enables machines to simulate human intelligence and problem-solving capabilities. AI holds great commercial potential globally across diverse industries. In the most recent years, there has been a considerable amount of interest in the usage of AI in the pharmaceutical industry ranging from drug discovery, dosage form designing, hospital pharmacy, etc. The first ever AI application in pharmacy presumably dates back to the 1980s and since then computers have been utilized for everything from data collection and retail pharmacy management to clinical research. Additionally, Artificial Intelligence has significantly enhanced performance in the pharmaceutical sales and marketing domain. AI potential in Pharmaceutical Sales and Marketing: The pharmaceutical industry is one of the leading industries that has products ranging from over-the-counter (OTC) to survival medications to medical device...

Introduction and Bio

Hello and welcome to my blog! My name is Pallavi Rayadurgam, and I am a Data Engineer with a deep passion for the intersection of big data and healthcare. Currently, I am pursuing doctoral studies in Big Data Analytics at CTU, where I am dedicated to exploring innovative ways to leverage large datasets to improve healthcare outcomes. With extensive experience in data engineering and a commitment to advancing the field of healthcare through technology, I've developed a keen interest in how big data can be harnessed to enhance diagnostic precision, treatment personalization, and overall patient care. Through this blog, I aim to share insights, discoveries, and discussions about the transformative potential of big data in the healthcare industry. From technical breakdowns and case studies to interviews with industry experts and reviews of emerging technologies, I hope to create a comprehensive resource for anyone interested in the future of healthcare innovation. Join me as we delve i...