Effectiveness of Artificial Intelligence in Leveraging Pharmaceutical Marketing
Introduction: Artificial Intelligence AI is a revolutionary branch of computer science that enables machines to simulate human intelligence and problem-solving capabilities. AI holds great commercial potential globally across diverse industries. In the most recent years, there has been a considerable amount of interest in the usage of AI in the pharmaceutical industry ranging from drug discovery, dosage form designing, hospital pharmacy, etc. The first ever AI application in pharmacy presumably dates back to the 1980s and since then computers have been utilized for everything from data collection and retail pharmacy management to clinical research. Additionally, Artificial Intelligence has significantly enhanced performance in the pharmaceutical sales and marketing domain. AI potential in Pharmaceutical Sales and Marketing: The pharmaceutical industry is one of the leading industries that has products ranging from over-the-counter (OTC) to survival medications to medical device...